When we talk about being green, Rachel, you know the industry can’t do right for doing wrong. That’s why we have to avoid this kind of messaging. Your team aren’t paid to jump on a band-wagon purely because something is trending on social media.
Big problems we face today – climate change and societal discontent – emerge from the interplay between human nature and civilisation. Psychological forces, set out by Freud in 1929, that cause our self-destruction may also guide us toward a sane society and richer lives.
The mood of New Year is one of denial, abstention and what we ‘should’ do. No wonder our resolve wanes before the tree fairy comes down. When the Bacchic fog lifts on 1st January, find ways to enjoy more pleasure, not less.
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